Can job candidates find you? Digital tips to attract applicants.

Having the right interview process and strategy in place is extremely important when looking to hire for your organization. But, unless you have applicants, there’s no one to use these strategies with.

Being laser focused on improving your online presence and website is essential. Here are a few ways you can assess and audit your websites and change your interview process.

Career Website vs. Corporate Website

Yes, there is a difference between the two!

Your corporate website should be the place where you boast your:

  • Mission statement
  • Brand
  • And company information.

Often, we see organizations wanting to include these elements in their job postings or careers page. But doing so only hurts your chances of being seen by candidates.

Use your corporate site to tell job candidates WHY they should work with your organization and your careers page to show them HOW they can work FOR your organization .

Search Engine Optimization (SEO)

Unless you’re a Marketer, you probably aren’t super familiar with SEO (search engine optimization) and how your organization can be better at it. I know when I first heard the term, I didn’t know what SEO meant!

SEO is the process of affecting the visibility and rank of a website in a search engine’s unpaid 

results’ listing – often referred to as organic results. This means that the more SEO-friendly your website is, the more traffic you’ll get.                                                   

The more effective you are with your placement and choice of keywords, the more people searching for those terms will have visibility to your job openings.


It’s amazing how this can significantly impact your ability to drive applicants. Without it, recruitment teams will be forced to source and not benefit from inbound traffic.

Mobile Responsiveness

In addition to making your site “SEO Successful,” you must also ensure that your site is mobile responsive. 

Did you know that 78 percent of all Millennial job seekers use their mobile device for a job search? Did you also know that if the process is too complicated, 60 percent of those candidates will abandon their application? 

So, what does this mean for you? 

It means you need to simplify your application process. By making your careers page mobile and consumer friendly, you will see an improved page ranking on Google, a decrease in cost-per-apply and an inflated number of qualified candidates.

Want to learn more tips and tricks to improve your digital presence? Email us at! 

About the Author

Joe Marino

Joe is a Senior Vice President at Hueman. What’s Most Important? To provide my two wonderful daughters with both positive and meaningful life lessons, while leading a happy and healthy lifestyle. In One Word, I Am: Passionate. What Makes Me Tick? Making a difference in the lives of my family and friends makes me jump out of bed every day. I love being active and living a healthy lifestyle. My career? 16 years experience within recruiting and within healthcare; 7+ years experience within accounting and finance (5 years with the largest worldwide public accounting firm).

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