How Recruiting Can Improve Your Healthcare Company's Quality of Care and Patient Relationships [Blog]

December 29, 2016 Brianna Schumacher

As an encouragement to provide quality care, hospitals are penalized when patients are readmitted within 30 days of their original visit. The penalties, though, are on the rise: in 2015 the total amount was $428 million — 88 percent more than in 2014. 

Sound recruiting can help you avoid those losses. It creates strong teams, and strong teams provide quality care.  Here’s how to go about it:

1. Staff appropriately. 

Lapses in care occur when your team is overworked. Understaffed units (and a shortage of experienced nurses) are prone to mistakes and oversights, which negatively affect clinical outcomes. 

2. Create a culture of caring. 

Research shows that the more satisfied healthcare professionals are, the higher their hospitals’ satisfaction scores

Nurses who feel supported and who are able to recover between shifts can be more present and attentive to patients. Interpersonal engagement has a strong impact on how patients view their care — emphasize this among your staff.

3. Account for "the quadruple aim." 

Providers have long focused on boosting patient experience and population health, all while reducing costs. Now, you must consider your staff’s quality of life, too. Nurses who feel overwhelmed by work demands become unhappy and disengaged — and they eventually quit. 

“Provider workloads must be taken into account to avoid burnout,” says Epharmix co-founder Joe McDonald. “Consider utilizing technology to expand efficiency of providers by automating repetitive tasks such as cold calling patients to collect symptomatology.”

4. Hire the right employees.

When people are in work environments suited to their skills and mentalities, they’re motivated to excel in their roles. Investing in recruiting ensures that your patients will receive the best care possible and that your employees will do their jobs with attention to quality and safety.

5. Cast a small recruiting net. 

Excellent care begins and ends with the doctors, nurses and staff members who interact with patients day in and day out. Be selective about who you hire. Casting a wide net generates a large number of applicants, none of whom may meet your standards. A targeted approach brings in a small number of qualified candidates who are serious contenders for the position. 

6. Work with a talent agency.

Leaders must be present with their employees, especially during busy, understaffed periods. Partner with a talent agency so you can focus on your current team while trusting that capable recruiters will help fill your open roles.  Engaged, responsive leaders reduce turnover by being in tune with their current workers.

About the Author

Brianna Schumacher

Brianna is a Director of RPO Services at Hueman. What’s Most Important? Enjoying and appreciating the life I have. In One Word, I Am: Driven. Career? 4.5 years in Recruitment Process Outsourcing; 3 years of college admissions and recruiting.

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